CRM

Job Reference: 
02214
Salary: 
negotiable
Location: 
chester

Job Title: CRM and Email Campaign Exec
Location: Chester
Salary: £20,000 pa
Job Type: Permanent - Full Time

Ref: 02214
02214- CRM and Email Campaign - Chester - £20,000 pa
We have our CRM system in place and we need to make sure it is presented to our sub brands and throughout the office.
We need to see experience of setting up email campaigns and manage them through the platform and work out who they are going to and how. 
 
=On board our sister brands on to our CRM platform
=Create and manage email, SMS and automated marketing programmes specific to each sister brand
=Improve the engagement of customers with its sub brands
=Drive bookings and increase the rebook rate
=Take accountability for the execution and effectiveness of multi brand CRM campaigns
=Improve the retention rate of existing customers
 
 
Essential Experience
Previous commercial experience in a CRM executive role, including:
=Management of CRM campaigns, from taking an initial brief to delivery of the campaign process and creating follow-up reports to measure the success of the campaign against objectives
=Experience of planning and implementing test activity through multiple channels
=Experience of working on multi-channel campaigns, including email, direct mail and other digital activity
=Digesting marketing data and using this to create reports and convey meaningful and useful commercial information
=Managing key stakeholders at different levels of seniority within the business
=Experience of managing, building and deploying activity through an email service provider
=Good level of Excel skills (at least intermediate)
 
Desirable Experience
=Experience of working in the travel industry
=Experience of using a CRM platform
=Experience of working within a fast paced environment
 
Core Accountabilities
The post holder will be a constant role model for the values, and ensure they become a way of working for the whole team giving every customer (internal and external) a ‘World Class Customer Experience’. Their role includes identifying, sharing and spreading best practise throughout the business, and demonstrating excellent teamwork.
They will ensure that all decisions are based on the achievement of the Company Strategic Pillars.
 
They will be accountable for delivery in the following areas:
                
CRM Campaigns
=Participating in the delivery of CRM campaigns directed at existing customers, working from an initial brief, ensuring delivery of key tasks on deadline and the overall success of the campaign
=Conducting follow-up analysis of campaigns to evaluate the success, any opportunities for improvement and the return on investment of budget
=Creating and maintaining processes around campaign activity
=Auditing campaigns to ensure they are deploying according to the expected rules
=Reviewing competitor activity
 
Project Management and collaboration
=Prioritising work with other stakeholders in accordance with the CRM plan
=Networking internally and developing strong working relationships with colleagues within and outside of marketing to ensure alignment and collaboration
 
Leadership
=Identify, share and spread best practice throughout the business and demonstrate excellent team work.
=Communicating effectively and influencing key stakeholders across the business, both internal and externally such as suppliers, HOD’s, Directors etc.
=Embrace and drive innovation with the ability to think outside the box
=Consistently demonstrate passion for the business and the role
=Show confidence and conviction with decision making taking full responsibility for your actions and outcomes.
 
Personal Management 
=Effectively manage own time, resources and journey plans to achieve maximum efficiency and productivity
=Role models values, philosophy and business goals and objectives
=Constantly seeks out opportunities for self-development and remains coachable at all times
 

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